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Rez(life) Magazine is a unique monthly entertainment and lifestyle publication which targets the high end collegiate demographic by distinguishing itself as entirely student produced. All editorial decisions are made by current university students, overseen by an accomplished management team. Students write and select the articles, and models featured in each of the major spreads that depict their peers. Using this simple model, Rez(life) Magazine offers direct-to-student marketing by truly representing its audience. The target demographic is engaged in the product from start to finish. This direct connection creates a viral effect with significant brand potential in a market that has yet to be effectively targeted. |
